A.P.C. and Bonton Design Children’s Wear That’s Too Cool for School

The A.P.C. founder Jean Touitou believes that children are never too young to be exposed to good design. He founded a creativity-centered Paris school, Atelier de la Petite Enfance (A.P.E. for short), to educate his now-9-year-old daughter Lily; the space, designed by the architect and frequent A.P.C. collaborator Laurent Deroo, features tiny Alvar Aalto chairs and building blocks created by the art director Mathias Augustyniak of M/M Paris. When the school’s art department needed uniforms for the children to wear while painting, Touitou turned to Bonton, the hip French children’s clothier ? whose founders, Thomas and Irene Cohen, are the son and daughter-in-law of the owners of Bonpoint and have a daughter in Lily’s class. The uniforms also ended up in Bonton’s five retail outlets, where they became a best seller. “The design was the right balance between playful and straight,” Touitou says. “I sort of knew that we’d have kids together one day, so to speak.”


A schoolyard conversation between the girls’ parents led to a full-fledged collaboration, and the first A.P.C. x Bonton capsule collection debuts in both stores on Monday. (The female models in the look book are none other than the two petites filles who brought the brands together.) The five-piece, mostly unisex assortment includes a camouflage-print hooded parka, separates in a sweet bean print pulled from A.P.C.’s spring women’s collection and a downsized version of A.P.C.’s famous raw indigo jeans. To complete the looks, A.P.C. turned to its ongoing collaboration with Nike to create white high- and low-top sneakers sized for little feet.